Not Sold

I noticed the Proenza Schouler PS1 bag a few months ago as it started to be photographed on the arms of Hollywood starlets, but I didn't think much of it then. Now, everywhere I look it's popping up on purse and fashion blogs. I'm still not sold on the design, to me it's a messenger style that's gussied-up and taken off campus to be more trendy. What do you guys think?

I've also noticed the increased trend for these briefcase type bags across other designers to be carried as normal purses, more examples here:

Briefcase Bags by ShopaholicHomebodies